An AI decision intelligence platform that tells dealerships the highest-value action to take next — then activates it across signage, web, email, CRM, and paid media.
Now in product discovery with franchised dealers and dealer groups.
Source: NADA Data 2025 Full-Year Report
Every rooftop is already data-rich. The decision layer is still human memory, vendor advice, and dashboards. Apollo turns disconnected dealership data into ranked, executable growth decisions.
A new intelligence layer that sits above core operations — and ranks the next best action:
Apollo reads the dealership as a system. The value comes from combining signals your vendors see only in isolation — then acting on them.
"Here are the 3 highest-value actions to take today, why they matter, how to execute them, and how we will measure the result." Every recommendation ships with rationale, confidence, and a measurement plan.
Apollo detects aging units, turn-rate drift, and floorplan pressure — then recommends the best combination of in-store, CRM, web, and paid actions to move the metal that matters today.
Links technician capacity, RO history, and under-contacted owners to launch retention offers across signage, email, and advisor outreach — and measures appointments, RO value, and retention lift.
Budget shifts toward the channels with the highest expected outcome for the current condition of your store — not habit, not vendor advice, not last year's mix.
Digital signage is Apollo's first actuator — already installed, no media buy, measurable. We don't replace your CMS. We tell your CMS what should happen next.
Every executed action becomes an outcome-labeled decision. Apollo learns which actions produce which outcomes at dealerships with similar profiles — and gets sharper with every rooftop.
A decision engine, not a rules engine. Rules are inputs. Ranked opportunities are the product. Every customer, VIN, repair order, campaign, lead, vehicle, and channel becomes part of a living graph of dealership opportunity.
Apollo does not start by "taking over."
It starts by making the best decision obvious.
Dealers spend to "try combinations" without knowing the best bet. The timing is right for a dealership intelligence layer — and every auto tech vendor knows it.
Higher rates, inventory shifts, incentive volatility, and cost discipline increase the value of better decisions.
DMS, CRM, OEM, website, inventory, service, and media tools still produce siloed views.
Modern AI can reason across messy systems and translate dealer goals into rules, explanations, experiments, and actions.
Digital signage, email, web, CRM, and paid media are already controllable endpoints.
| Vendor Category | Primary Job | Decision Intelligence? |
|---|---|---|
| DMS | System of record | No |
| CRM | Lead workflow | Partial |
| Marketing agency | Campaign execution | No |
| Signage CMS | Content playback | No |
| Analytics dashboard | Reporting | Backward-looking |
| Apollo | Next-best action | Yes |
Apollo sits above the stack rather than replacing it. Partner-first with your CMS, CRM, and DMS.
Illustrative scenarios from the product vision. The value is not "play a truck ad." It is knowing trucks are the best bet today.
The point: knowing trucks are the best bet today — before spending a dollar.
Measured: appointments, RO value, retention lift, repeat purchase path.
The long game: an AI assistant for dealership growth investment.
Apollo is only as smart as the signals it can read and the channels it can activate. That's why the integration layer is the product's foundation — DMS, CRM, inventory, websites, analytics, media, and in-store endpoints.
Fortellis is CDK's open API marketplace for dealerships — it solves data access, integration, distribution, and billing in one move. It is the on-ramp to the ground-truth outcome data Apollo needs, with dealer-authorized, consent-based data sharing.
Integration library reflects Apollo's product roadmap and discovery scope. Third-party names and trademarks are the property of their respective owners; inclusion indicates planned or in-evaluation integration scope, not partnership, certification, or endorsement.
We've spent decades inside retail automotive — on the showroom floor, in the service lane, and behind the technology dealerships run on.
Our team helped build and scale in-dealership media serving thousands of rooftops across North America. We know how a store actually operates — sales, F&I, fixed ops, and the daily decisions in between.
We've built, consolidated, and shipped dealer-facing platforms at scale — DMS integrations, in-store networks, and the vendor stack dealers live in every day. We sit above your stack because we've worked inside it.
We build AI systems with human-in-the-loop control: recommend, approve, execute. Decision intelligence that explains itself — rationale, confidence, and a measurement plan on every action.
Apollo answers continuously.
We're in product discovery now — working directly with franchised dealers and dealer groups to shape what Apollo becomes. If you run a rooftop or a group, we want your input at the table.